If you’re an aspiring entrepreneur in India, chances are you’ve watched Shark Tank India at least once.
This reality show has become an incredible platform for startups to gain visibility, investment, and credibility in a highly competitive market. Since its debut, the show has been instrumental in changing the way people view entrepreneurship in India. But the real question is—What happens to a brand after it appears on Shark Tank?
In this blog, we’ll dive into the lasting impact Shark Tank has had on brands. With an upcoming Season 4 in 2024, now is the perfect time to understand how this show is also a marketing platform for entrepreneurs.
Table of Contents
- The Phenomenal Viewership of Shark Tank India and Its Impact on Brand Recognition
- Get-A-Whey: Protein-Packed Low-Sugar Ice Creams
- Skippi Ice Pops: India’s First Natural Ice Pop Brand Recognition
- Hammer Lifestyle: Smart Gadgets Made Affordable Recognition
- Snitch: Men’s Fast Fashion Revolution Recognition
- Tagz Foods: Healthy Snacking Redefined Recognition
- Benefits of Appearing on Shark Tank India
- Virality
- Visibility
- Organic PR
- Founder Recognition
- In Conclusion
The Phenomenal Viewership Of Shark Tank India and Its Impact on Brand Recognition
The third season of Shark Tank India reached an astounding 12.5 million viewers, according to Ormax Media. This level of exposure is nothing short of a marketing goldmine. The national stage provides entrepreneurs with the kind of visibility that would otherwise take years to build.
But it’s not just about the numbers. Appearing on Shark Tank India propels brands into the spotlight, generating instant recognition not only from potential customers but also from investors, partners, and media outlets. This is the kind of organic PR that money can’t buy.
Let’s look at a few standout examples to understand the kind of impact this exposure has had on brands:
1. Get-A-Whey: Protein-Packed Low-Sugar Ice Creams
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Founded by Jash and Pashmi Shah, Get-A-Whey revolutionized the dessert industry with its healthy, protein-packed, low-sugar ice creams. Their pitch on Shark Tank India caught the attention of health-conscious consumers and investors alike.
- Post-show impact:
The brand expanded its distribution network to 45 cities and established 160 cloud kitchens.
They’re now planning to grow this number to 350, demonstrating the power of Shark Tank’s exposure.
2. Skippi Ice Pops: India’s First Natural Ice Pop Brand
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Ravi and Anuja Kabra introduced India’s first-ever 100% natural ice pops with Skippi Ice Pops. Their appearance on Shark Tank India resonated with audiences due to the product’s nostalgic appeal and innovative concept.
- Post-show impact:
Skippi Ice Pops became available in over 10,000 retail locations across the country and even began exporting to international markets. This rapid expansion highlights the immense value of the Shark Tank platform.
3. Hammer Lifestyle: Smart Gadgets Made Affordable
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Hammer Lifestyle disrupted the tech industry by offering affordable smartwatches and gadgets. Their sleek designs and competitive pricing were a hit with both the sharks and the audience.
- Post-show impact:
The brand experienced a phenomenal increase in sales, jumping from ₹70 lakhs to ₹2 crores monthly. Website traffic surged from 30,000 to 400,000 visitors, solidifying Hammer Lifestyle’s position as a leading player in the smart gadget space.
4. Snitch: Men’s Fast Fashion Revolution
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Founded by Siddharth R. Dungarwal, Snitch introduced a digital-first approach to men’s fast fashion, offering trendy apparel at affordable prices.
- Post-show impact:
Snitch’s monthly revenue surged by 30%, reaching ₹11 crore. The brand’s direct-toconsumer model allowed it to capitalize on the attention from Shark Tank India, making it a household name in men’s fashion.
5. Tagz Foods: Healthy Snacking Redefined
Tagz Foods took snacking to a whole new level with popped potato chips that are free from preservatives and artificial flavors. Their mission to provide guilt-free snacking resonated strongly with health-conscious consumers.
- Post-show impact:
Demand for Tagz Foods tripled, leading to the establishment of six new manufacturing units. The exposure from Shark Tank India allowed them to cater to a growing audience of mindful eaters.
Benefits of Appearing on Shark Tank India
One of the most significant impacts of appearing on Shark Tank is the virality that comes with it. Whether you make a deal with the sharks or not, the exposure alone is enough to catapult your brand into the public eye.
Entrepreneurs experience an immediate increase in social media followers, website traffic, and search volumes. The spotlight on your brand is intense, and with the right strategy, you can leverage it to build long-lasting recognition.
The attention brands receive after appearing on Shark Tank is invaluable organic PR. Positive media coverage and influencer recommendations build credibility and trust.
As a founder, your journey and vision often become as celebrated as your product. This recognition can lead to further business opportunities and investments.
In Conclusion
Appearing on Shark Tank India is more than just a funding opportunity—it’s a game-changer for brand visibility, credibility, and long-term growth. The show offers startups an unparalleled platform to showcase their vision, gain customer trust, and attract investors. As seen with brands like Get-A-Whey, Skippi Ice Pops, and Snitch, the exposure from Shark Tank can lead to rapid business expansion, increased sales, and a strong market presence. Even those who don’t secure deals benefit from the nationwide attention that money simply can’t buy.
With Season 4 on the horizon, aspiring entrepreneurs should recognize Shark Tank India as more than just a pitch stage—it’s a powerful marketing tool. The key to leveraging this opportunity lies in strategic storytelling, strong branding, and the ability to capitalize on post-show momentum. Whether through viral reach, organic PR, or direct consumer engagement, Shark Tank India continues to prove that a few minutes in the tank can lead to years of success.
